The winery was founded in 1919 by Antonio, who set out right from the start to make a quality product. With his son Nino the winery grew, consolidated and expanded. But it was Primo, first with his father Nino and later alone, who modernised the winery. From the moment he entered the winery, after earning his diploma at the Conegliano Veneto School of Enology, Primo focused his work on a precise quality model. At the beginning of the 90ies, convinced that you need to control production right from the origin to obtain a good wine, Primo took over the running of a vineyard where he experimented with new planting techniques and the use of old clones. Meanwhile, he continued his close collaboration with local producers, to develop his idea of promoting these grapes. Primo today is helped by his wife Annalisa, who manages the Villa Barberina Relais, and by his daughter Silvia, who supports the management of the production, strategies, and sales.

Michelle is a dual Italian/Canadian citizen who left corporate life in Toronto moving to London (UK) to pursue her passion for wine. Today she is a highly-respected wine lecturer, teaching both wine industry professionals and consumers at WSET London and other wine schools around the world, and currently the Chair of the Education Committee for the Institute of Masters of Wine. She has authored articles on wines, wine regions, and wine-related events in Decanter’s various trade publications and WSET journals. Michelle is a frequent guest wine expert at major wine shows and wine competitions including the Decanter Wine Awards (Regional Chair Tuscany). Michelle consults restaurants and wineries and is an ambassador for trade bodies utilising her specialist knowledge in Italy, France, and the New World.