Lawyer and authorised representative at the EUIPO (European Trade Marks and Designs), he has been collaborating for years with the Verona office of Studio Feltrinelli & Brogi, a firm that has been providing legal assistance for over forty years in the field of industrial property law, intellectual and competition as well as with APTA S.r.l., a consulting firm that deals with the worldwide registration and management of trademarks, patents and designs
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When addressing the topic of trademarks in the wine sector, the focus often tends to be on the possible dualism with Geographical Indications and other quality designations, which naturally excludes the possibility of registering them as trademarks. While this is certainly an important issue and widely discussed, there is a risk that it may overshadow the many opportunities that trademarks—and, more generally, industrial property rights such as designs and even patents—offer for protecting such a crucial sector as wine.
This paper specifically focuses on this aspect, highlighting the significant possibilities that national and European intellectual property regulations provide to industry players—not only for more effective protection against imitations and counterfeiting but also for fully leveraging the various opportunities and synergies that arise in the world of wine. Additionally, it offers some insights into the advantages of understanding these tools, along with practical guidance on how to use them effectively.