MIXOLOGY: SUSTAINABILITY AND COCKTAIL DESIGN

WARNING: IN ORDER TO ATTEND THIS TASTING, BEFORE BOOKING / BUYING THE TICKET, MAKE SURE YOU HAVE AN ENTRY PASS FOR THE EXHIBITION VINITALY 2025 VALID FOR THE DAY IN WHICH THE TASTING TAKES PLACE.

Join us for an exclusive experience exploring the future of the cocktail world! In this masterclass, we will delve into the concept of sustainability in products used to create cocktails, from distilled to fresh ingredients, with a focus on ecological practices and conscious choices that respect the environment.
We will discover together how to structure a winning cocktail card, choosing glasses and products that not only align with the sustainable philosophy, but also meet the tastes and needs of the public. We will analyze the cocktail design, from aesthetics to balance of flavors, to offer unforgettable experiences to customers, while learning how to make drinks irresistible and instagrammable through the use of innovative design supports.
We will also explore opportunities to create partnerships with sponsoring companies, learning how to find the right partners for projects that can enrich our bar or restaurant. We will also look at how to make the best use of AI in cocktail creation, from designing new recipes to trend analysis.
Finally, we will discuss strategies to sell the drinks in concrete way, optimizing pricing, marketing and presentation to attract and retain customers.
This masterclass is designed for bartenders, restaurateurs and industry enthusiasts who want to innovate and make their premises more sustainable, creative and cutting-edge.