PINTE CONSAPEVOLI

Promoting responsible drinking is not only a social responsibility but also an opportunity for growth and improvement for venues serving beer and other alcoholic beverages. Investing in initiatives such as those outlined in the decalogue can lead to economic benefits, operational improvements, a more positive brand image, and a more loyal and satisfied customer base. 

This presentation, led by Michela Cimatoribus (Sommelier, UBT Taster, and Board Member of *Le Donne della Birra*), explores the impact of mindful consumption initiatives in the beer industry. The discussion will highlight collaborations with breweries such as: 

- Cascina Don Guanella & Le Donne della Birra – Hopazia (Session IPA)

- Birra Salento – Coffri (Non-Alcoholic Stout with Coffee Infusion) 

- Qubeer – Dino Sour (Pink Sour Beer Dedicated to Le Donne della Birra Association)

Through these examples, the talk will demonstrate how fostering a culture of conscious drinking can enhance business success while contributing to a more sustainable and inclusive beer community. 

Speaker: Michela Cimatoribus – Beer Expert & Advocate for Women in the Beer Industry 

Partners: Le Donne della Birra, Cascina Don Guanella, Birra Salento, Qubeer