Zero Alcohol and Market Expectations

THIS EVENT IS INCLUDED IN VINITALY’S ENTRY TICKET

Dealcoholized Wines: From Niche to New Business Opportunity.
A deep dive into the “NoLo” market, from sales to consumption, starting with the analysis of the UIV-Vinitaly Observatory and insights from key players in import, distribution, and the Horeca sector.

Greetings:
Federico Bricolo, President of Veronafiere
Adolfo Rebughini, General Director of Veronafiere

Introduction to the Session:
Paolo Castelletti, Secretary General of Unione Italiana Vini

Speakers:

• Carlo Flamini, Head of the Wine Observatory at Unione Italiana Vini
  
  

Study on the Market: Top Countries, Evolutionary Scenarios, and Business Panel Objectives

• Aldo Mario Cursano, Deputy Vice President of FIPE – Italian Federation of Public Establishments
  
  
• Daniel C. Hubbard, National Portfolio Manager – Austria/Germany/Italy, MS Walker Brands
  
  
• Daniele Colombo, Commercial Purchasing Director – Grocery, Esselunga
  
  
• Francesca Benini, Commercial and Marketing Director – Cantine Riunite & CIV

Conclusions:
Lamberto Frescobaldi, President of Unione Italiana Vini

Moderator:
Giorgio Dell’Orefice, Il Sole 24 Ore – Radiocor