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Ticket wine2wine Business Forum 2024
Events
Even in the age of AI, the human connection still matters
For millennia, wine has been the communal beverage of choice. In this session, Karen MacNeil reflects on the importance of the human connection in wine marketing, focusing on one of wines’ most notable attributes: its ability to bring people together. …
A glimpse into the future: wine and artificial intelligence
The session will be divided into two parts: the first will explore the impact of artificial intelligence (AI) on plant genetics, and the second will delve into the main applications of precision viticulture (PV).
Generative AI: big possibilities and unexpected pitfalls
Since ChatGPT took the world by storm in November 2022, generative AI has made dramatic inroads into marketing, communications and operations.
Even in the age of AI, the human connection still matters | Aglianico Room
For millennia, wine has been the communal beverage of choice. In this session, Karen MacNeil reflects on the importance of the human connection in wine marketing, focusing on one of wines’ most notable attributes: its ability to bring people together. …
The Vocabulary of Wine Communication | Barbera Room
You say gooseberry, I say guava – but are we really talking about the same thing? Every day, millions of consumers talk about wine, and the majority do it without a pretentious or complex lexicon. …
Comparing the Wine Markets of Switzerland, Austria, and Germany | Barbera Room
Participants will leave the session with some understanding of the differences and similarities among the wine markets in these three countries. The session will analyze market dynamics by comparing the wine market structures in each country, …
Even in the age of AI, the human connection still matters | Grillo Room
For millennia, wine has been the communal beverage of choice. In this session, Karen MacNeil reflects on the importance of the human connection in wine marketing, focusing on one of wines’ most notable attributes: its ability to bring people together. …
A glimpse into the future: wine and artificial intelligence | Aglianico Room
The session will be divided into two parts: the first will explore the impact of artificial intelligence (AI) on plant genetics, and the second will delve into the main applications of precision viticulture (PV).
A glimpse into the future: wine and artificial intelligence | Verdicchio Room
The session will be divided into two parts: the first will explore the impact of artificial intelligence (AI) on plant genetics, and the second will delve into the main applications of precision viticulture (PV).
Preserving the culture of wine | Grillo Room
Wine is not just a product in Italy; it is a cultural treasure that embodies the country’s history, social customs, and regional identities. However, this way of life faces significant threats from climate change, economic pressures, cultural shifts, regulatory challenges, and technological advancements. …
AI’s Impact on wine marketing and communications | Primitivo Room
Explore AI’s role in reshaping wine marketing strategies, from personalized recommendations to content creation. …
The human voice in wine and AI: journalism and Sommelier expertise | Aglianico Room
Examine the evolving roles of wine journalists and sommeliers in the digital age. Understand how human expertise builds brand credibility and guides consumer choices in the age of AI. …
Decanting AI: transforming your restaurant in the digital age | Verdicchio Room
Artificial Intelligence is revolutionizing the restaurant industry, offering innovative tools to optimize management and enhance the customer experience. …
Rediscovering analog: the importance of human connection in a digital age| Grillo Room
The session will guide participants in reflecting on the importance of analog communication, understanding its unique benefits, and finding a balanced approach in an increasingly digital world.
Generative AI: big possibilities and unexpected pitfalls | Aglianico Room
Since ChatGPT took the world by storm in November 2022, generative AI has made dramatic inroads into marketing, communications and operations.
Rediscovering analog: the importance of human connection in a digital age | Primitivo Room
The session will guide participants in reflecting on the importance of analog communication, understanding its unique benefits, and finding a balanced approach in an increasingly digital world.
The Vocabulary of Wine Communication | Malvasia Room
You say gooseberry, I say guava – but are we really talking about the same thing? Every day, millions of consumers talk about wine, and the majority do it without a pretentious or complex lexicon. …
Compiling a vintage report
Decanter has long been committed to providing readers with extensive annual vintage reports of key wine regions from Bordeaux and Burgundy to Napa and Barossa - and beyond.
Adopting AI at Treasury Wine Estates
In the wine industry, generative AI is transforming various aspects of operations. From the vineyards to the way we connect with customers, we are adopting these models to enhance experiences, streamline tasks, and drive innovation. …
Adopting AI at Treasury Wine Estates | Aglianico Room
In the wine industry, generative AI is transforming various aspects of operations. From the vineyards to the way we connect with customers, we are adopting these models to enhance experiences, …
Preserving the culture of wine | Barbera Room
Wine is not just a product in Italy; it is a cultural treasure that embodies the country’s history, social customs, and regional identities. However, this way of life faces significant threats from climate change, economic pressures, …
Compiling a vintage report | Glera Room
Decanter has long been committed to providing readers with extensive annual vintage reports of key wine regions from Bordeaux and Burgundy to Napa and Barossa - and beyond.
Generative AI: big possibilities and unexpected pitfalls | Grillo Room
Since ChatGPT took the world by storm in November 2022, generative AI has made dramatic inroads into marketing, communications and operations.
AI-driven insights for wine sales and customer engagement | Aglianico Room
Learn how AI analyzes consumer behavior to inform sales strategies and enhance customer experiences. …
Lessons from Austria: adapting vineyard classification for enhanced wine quality | Grillo Room
This session will help participants gain an understanding of how Austria’s vineyard classification system can be used as a model for enhancing wine quality in other regions. …
Adopting AI at Treasury Wine Estates | Malvasia Room
In the wine industry, generative AI is transforming various aspects of operations. From the vineyards to the way we connect with customers, we are adopting these models to enhance experiences, streamline tasks, and drive innovation. …
Compiling a vintage report | Nebbiolo Room
Decanter has long been committed to providing readers with extensive annual vintage reports of key wine regions from Bordeaux and Burgundy to Napa and Barossa - and beyond.
Cultivating authentic connections in wine marketing | Aglianico Room
Discover techniques for creating authentic brand experiences in wine marketing. Learn to balance technology with human touch in storytelling and customer relationships. …
The Netherlands, a challenging market | Primitivo Room
Dutch consumers are known to drink serious quantities of milk, coffee and beer. Yet wine has always been part of their business, though more focused on trade than consumption. …
Wine and fitness: how can they co-exist? | Barbera Room
“A glass of red wine a day keeps the doctor away”? Those days seem to be long gone. The potential health benefits of red wines, such as their high antioxidant contents and ability to boost High-Density Lipoprotein (HDL) are now rarely mentioned. …
The next big buyers: female in East Asia | Nebbiolo Room
In many parts of Asia, women have attained higher educational qualifications than men. With a significant level of disposable income, women in East Asia have emerged as an exciting category of potential wine buyers. …
The potential of the Italian wine market in Japan | Nebbiolo Room
This session explores the Japanese Italian Wine Market, its history, and the position of Italian wine in Japan. Characteristics and current status of the Italian wine market in Japan, as well as the differences with markets outside of Europe and other Asian countries, will be outlined. …
The potential of the Italian wine market in Japan | ITA Networking Room
This session explores the Japanese Italian Wine Market, its history, and the position of Italian wine in Japan. Characteristics and current status of the Italian wine market in Japan, as well as the differences with markets outside of Europe and other Asian countries, will be outlined. …
Systembolaget: how the tender process and tasting work - Tools for reducing the climate impact
Gad Pettersson will give a very brief introduction to Systembolaget and their strategy for the coming years. He will explain how the tender process supports the strategy, …
Systembolaget: how the tender process and tasting work - Tools for reducing the climate impact | Glera Room
Gad Pettersson will give a very brief introduction to Systembolaget and their strategy for the coming years. He will explain how the tender process supports the strategy, …
In trademark we trust: the trademark as a tool for identity and protection | Grillo Room
The importance of protecting distinctive signs is often underestimated. Entrepreneurs, for instance, typically realize the critical value of registering their trademarks only when they face a challenge, …
The Swedish retailer Systembolaget and their strategy in which AI plays an important role
Sara Norell will give a brief introduction to Systembolaget and their strategy for the coming years. She will speak about how they are implementing AI to meet customer’s expectations, …
The Swedish retailer Systembolaget and their strategy in which AI plays an important role | Glera Room
Sara Norell will give a brief introduction to Systembolaget and their strategy for the coming years. She will speak about how they are implementing AI to meet customer’s expectations, …
The potential of Korea’s wine market | ITA Networking Room
The Korean wine market has undergone substantial evolution in recent years, characterized by complex distribution networks, shifting consumer preferences, and regulatory challenges. …
The potential of Korea’s wine market | Nebbiolo Room
The Korean wine market has undergone substantial evolution in recent years, characterized by complex distribution networks, shifting consumer preferences, and regulatory challenges. …
The US market: it’s new, it’s rich, how do we keep it ours? | ITA Networking Room
The new American market climate offers many surprising developments that need to be addressed promptly: the phenomena loosely defined as “neo-prohibitionism” and “premiumization”, …
The US market: it’s new, it’s rich, how do we keep it ours? | Malvasia Room
The new American market climate offers many surprising developments that need to be addressed promptly: the phenomena loosely defined as “neo-prohibitionism” and “premiumization”, …
How do consumers drink wine in a small but educated market like Singapore? | Primitivo Room
With a population of 5.8 million in a tiny red dot that is well developed in the food and beverage scene like Singapore, what are consumers drinking and how much are they spending? …
AI for enthusiasts: a tasting with Jeff Porter & Danielle Callegari, Italian wine reviewers for Wine Enthusiast Magazine
Join Jeff & Danielle to taste three wines from across the Italian peninsula and hear about their quest to make wine the world’s favorite drink. …
AI for enthusiasts: a tasting with Jeff Porter & Danielle Callegari, Italian wine reviewers for Wine Enthusiast Magazine | Glera Room
Join Jeff & Danielle to taste three wines from across the Italian peninsula and hear about their quest to make wine the world’s favorite drink. …
AI for enthusiasts: a tasting with Jeff Porter & Danielle Callegari, Italian wine reviewers for Wine Enthusiast Magazine | Malvasia Room
Join Jeff & Danielle to taste three wines from across the Italian peninsula and hear about their quest to make wine the world’s favorite drink. …
Emerging trends and the role of AI in shaping Sweden’s wine market | ITA Networking Room
The Swedish wine market has seen significant transformations in recent years, influenced by a combination of shifting consumer preferences, technological advancements, and external geopolitical pressures. …
Emerging trends and the role of AI in shaping Sweden’s wine market | Primitivo Room
The Swedish wine market has seen significant transformations in recent years, influenced by a combination of shifting consumer preferences, technological advancements, and external geopolitical pressures. …
Unveiling the Canadian palate for Italian wines | ITA Networking Room
The session explores Italian wine imports in the Great White North from monopolies to emerging privatization in Canada’s most populous markets. …
Unveiling the Canadian palate for Italian wines | Nebbiolo Room
The session explores Italian wine imports in the Great White North from monopolies to emerging privatization in Canada’s most populous markets. …
The UK evolving landscape - Market of Italian wines and tech transformations in the industry | ITA Networking Room
This session explores the current landscape of Italian wine in the UK market, focusing on recent trends, consumer preferences, and emerging opportunities. …
The UK evolving landscape - Market of Italian wines and tech transformations in the industry | Nebbiolo Room
This session explores the current landscape of Italian wine in the UK market, focusing on recent trends, consumer preferences, and emerging opportunities. …
Influencing the influencer: how to win(e) over the next generation of wine trade professionals | Barbera Room
Over the last few years, there have been countless articles, seminars and discussions around getting the next generation (Millennials and the elusive Gen Z) interested in drinking wine. …
Winemaking and the wine market in Kazakhstan today | ITA Networking Room
The skyscrapers of the capital Astana, the developing tourist and wine market of eastern Kazakhstan, the high Tian Shan mountains surrounding Almaty with a ski resort at an altitude of 3,200 meters above sea level, …
Winemaking and the wine market in Kazakhstan today | Grillo Room
The skyscrapers of the capital Astana, the developing tourist and wine market of eastern Kazakhstan, the high Tian Shan mountains surrounding Almaty with a ski resort at an altitude of 3,200 meters above sea level, …
Presentation of the Finnish wine market, trends and the alcohol monopoly ALKO | Malvasia Room
The Finnish wine market has encountered considerable transformation during 2024, influenced mainly by changes in the Alcohol legislation. …
Presentation of the Finnish wine market, trends and the alcohol monopoly ALKO | ITA Networking Room
The Finnish wine market has encountered considerable transformation during 2024, influenced mainly by changes in the Alcohol legislation. …
Influencing the influencer: how to win(e) over the next generation of wine trade professionals | WinePlatform Room
Over the last few years, there have been countless articles, seminars and discussions around getting the next generation (Millennials and the elusive Gen Z) interested in drinking wine. …
The Norwegian market - How to adapt | Malvasia Room
This session will analyze different aspects of the Norwegian wine consumer: the development of sales over the last few years in figures, …
The Norwegian market - How to adapt | WinePlatform Room
This session will analyze different aspects of the Norwegian wine consumer: the development of sales over the last few years in figures, …
Navigating the entry into the Singapore wine market: insights for importers and professionals | Malvasia Room
As Singapore continues to emerge as a vibrant hub for wine consumption in Asia, how can one effectively navigate this dynamic market? …
Communicating wine in the age of budget cuts | Primitivo Room
The days of carefree spending are over. Today, every penny allocated to communication must be carefully considered. …
Building a network of relationships with Italian and international wine critics | Primitivo Room
Maintaining good relationships with the press, critics, and other opinion leaders is part of the daily work of Michele Bertuzzo and his team. …
An inside look at wine competitions and 5StarWines - the Book
This Tasting Session guided by Robert Joseph and Andrea Lonardi MW, two of the General Chairs of 5StarWines & Wine Without Walls 2024, …
An inside look at wine competitions and 5StarWines - the Book | Glera Room
This Tasting Session guided by Robert Joseph and Andrea Lonardi MW, two of the General Chairs of 5StarWines & Wine Without Walls 2024, …
A blind tasting journey exploring the nature of natural wine with Isabelle Legeron MW
This 45-minute blind tasting, led by Isabelle Legeron MW, a globally recognized expert in natural wine, will guide participants through an immersive experience designed to demystify natural wines …
A blind tasting journey exploring the nature of natural wine with Isabelle Legeron MW | Glera Room
This 45-minute blind tasting, led by Isabelle Legeron MW, a globally recognized expert in natural wine, will guide participants through an immersive experience designed to demystify natural wines …
A blind tasting journey exploring the nature of natural wine with Isabelle Legeron MW | Grillo Room
This 45-minute blind tasting, led by Isabelle Legeron MW, a globally recognized expert in natural wine, will guide participants through an immersive experience designed to demystify natural wines …
Managing change for digital transformation in the future of wine tourism | Verdicchio Room
Violante Gardini Cinelli Colombini will discuss the new projects initiated by MTV utilizing AI tools - such as the BACCOmmunity chatbot.
Brand identity between positioning and digital communication | Nebbiolo Room
Positioning and effectively communicating one’s brand is the goal of every company. …
AI + 3D = CantinaItalia.com - Digital innovation to engage consumers | Verdicchio Room - 1
The Italian wine industry is characterized by its breadth and heterogeneity, often seen as a weakness due to the resulting complexity. …
AI + 3D = CantinaItalia.com - Digital innovation to engage consumers | Verdicchio Room - 2
The Italian wine industry is characterized by its breadth and heterogeneity, often seen as a weakness due to the resulting complexity. …
AI + 3D = CantinaItalia.com - Digital innovation to engage consumers | Verdicchio Room - 3
The Italian wine industry is characterized by its breadth and heterogeneity, often seen as a weakness due to the resulting complexity. …
Understanding maturity by the glass: old whites from Italy
The international reputation of Italian wines and Italian classic regions is focused on red wines: their distinctive flavors, assertive structure and high aging potential. …
Understanding maturity by the glass: old whites from Italy | Glera Room
The international reputation of Italian wines and Italian classic regions is focused on red wines: their distinctive flavors, assertive structure and high aging potential. …
Understanding maturity by the glass: old whites from Italy | Nebbiolo Room
The international reputation of Italian wines and Italian classic regions is focused on red wines: their distinctive flavors, assertive structure and high aging potential. …
Getting noticed: 5 tips for effective media outreach in the UK market | Verdicchio Room
You’ve got the most amazing new product and you want everyone to know about it, but editors are bombarded with dozens of pitches a week: how can you get their attention? …
Insights from the spirits industry: strategies to engage Gen Z in the wine world | Malvasia Room
The wine industry is constantly evolving, but as Gen Z and Millennials seek more approachable and engaging experiences, we can learn valuable lessons from the spirits industry. …
Refreshing traditions: engaging Gen Z with no-alcohol wines | Aglianico Room
With Gen Z and Millennials leaning toward healthier lifestyle choices, the wine industry must adapt to stay relevant to these emerging consumer groups. …
Innovation in a glass: experimenting with no-alcohol wines | Barbera Room
As the demand for healthier, more mindful consumption continues to rise, wineries are exploring innovative ways to cater to the next generation of consumers. …
Harnessing social media: connecting Gen Z with the future of wine | Glera Room
In a rapidly evolving digital world, the wine industry must adapt to stay relevant to younger generations. …
Writing a good book: it takes a tribe | WinePlatform Room
Writing a book is traditionally thought of as a rather solitary pursuit. The old cliché of “the writer’s garret” is still very much alive, even if the garret looks a little different nowadays. …
Bordeaux: highs, lows, and lessons for Italian wineries | Verdicchio Room
Bordeaux stands as a global benchmark for fine wine, and its reputation has been built over centuries of dominance in international markets. …
From the vineyard to the world: PR strategies for market expansion and brand strengthening | Barbera Room
In today’s global market, wineries face the challenge of standing out and reaching new consumers, often in highly competitive and culturally diverse environments. …
The importance of logistics in supporting online sales | WinePlatform Room - 1
This session with Elisa Sala, COO of Tannico, will analyze the importance of defining logistics processes to support e-commerce. …
The importance of logistics in supporting online sales | WinePlatform Room - 2
This session with Elisa Sala, COO of Tannico, will analyze the importance of defining logistics processes to support e-commerce. …
How to set up a digital strategy for a high-performing e-commerce | WinePlatform Room - 1
Together with Giulia Corcos and Letizia Sebregondi, this session will illustrate how to set up a proper digital strategy that effectively supports online sales. …
How to set up a digital strategy for a high-performing e-commerce | WinePlatform Room - 2
Together with Giulia Corcos and Letizia Sebregondi, this session will illustrate how to set up a proper digital strategy that effectively supports online sales. …
Vinitaly Design Award 2025: Mario Di Paolo presents new features and the Vinitaly Design Experience
The “Vinitaly Design Award 2025” is being renewed thanks to its Artistic Director. During the presentation, Mario Di Paolo will unveil significant changes, …
Beyond protection: the capsule as a tool for branding and storytelling. New insights and opportunities
The presentation will introduce new trends where the capsule evolves from its mere role of protecting and preserving the product to a marketing lever that conveys the brand’s story, …
Fedrigoni: new circularity scenarios in the wine industry
This presentation will explore the challenges and opportunities of sustainability in the self-adhesive paper sector for premium labels, …
The art of typographic cliché in packaging design
This presentation will explore how typographic clichés transform the ordinary into the extraordinary in wine packaging. …
Berlucchi, Pozzoli, San Faustino, and Spazio Di Paolo discuss the value of coordinated packaging
The presentation will demonstrate how strategically opting for coordinated packaging can enhance not only aesthetic appeal …
Beyond recycled glass: Estal reinvents the strengths of bottles for the future of wine
Going beyond the traditional use of recycled glass, Estal will explore new approaches aimed at contributing to an eco-friendly future for the wine industry. …
Engaging the next generation: the future of Italian wine communication
This session explores how Italian wine producers, communicators, and critics can effectively engage younger wine consumers, address their preferences, …