Adopting AI at Treasury Wine Estates

Organizers

Speakers

Speaker - Justin Noland
Justin Noland

Justin Noland is Vice President of Digital Experience for Treasury Americas at Treasury Wine Estates, one of the global leaders in wine. From the start of Justin’s career in wine, he has worked to bring digital transformation to business, marketing, and consumer experiences. He, working with an incredible team, is enabling new technology and building better ways to connect with customers online.

With vast experience in marketing, Justin specializes in a channel-agnostic approach to digital marketing, giving brands the opportunity to deepen their engagement with a consumer, explore new experiences, learn through data, and support the customer towards the purchase path of their choice. He is a marketing leader with a vision to drive positive change in the wine industry and help new generations of wine drinkers engage with brands through digitally native channels.

Adopting AI at Treasury Wine Estates

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Adopting AI at Treasury Wine Estates

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Description

In the wine industry, generative AI is transforming various aspects of operations. From the vineyards to the way we connect with customers, we are adopting these models to enhance experiences, streamline tasks, and drive innovation. Generative AI optimizes workflows, freeing up bandwidth for critical tasks. As the industry embraces data-driven applications, generative models offer unprecedented efficiency and innovation.


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