Organizers
Speakers
Angela Pirovano
After earning her degree in Economic and Social Disciplines, Angela Pirovano began her career in marketing, focusing on market research. After a few years, she transitioned to roles in marketing and communications within the FMCG and pharmaceutical sectors, overseeing the development and launch of various products in both local and international markets. In 2023, she joined Crealis, a global leader in closure solutions for wine, spirits, oil, and vinegar, bringing her consumer-focused expertise into the B2B sector.
official event
Beyond protection: the capsule as a tool for branding and storytelling. New insights and opportunities
Description
PLEASE NOTE: to attend this session, registration is required and is only available to users who already hold an access pass for the wine2wine Business Forum 2024. After purchasing your ticket, click the "Register to attend" button on this page and follow the simple step-by-step instructions. Please note that seats are limited: registration guarantees your spot until all seats are filled.
The presentation will introduce new trends where the capsule evolves from its mere role of protecting and preserving the product to a marketing lever that conveys the brand’s story, values, and identity. Case studies and recent data will be presented, demonstrating how design, materials, and technological innovations applied to the capsule have become so distinctive in an increasingly competitive market that they influence consumer perception and enhance the purchasing experience.