Brand identity between positioning and digital communication | Nebbiolo Room

Speakers

Speaker - Marco Corona
Marco Corona

Marco Corona, born in Vicenza in 1986, studied visual arts and later communication design at IUAV University of Venice. In 2011, he founded Ey Studio, where he serves as Creative Director. This multidisciplinary and dynamic firm develops strategies, brands, and communication projects for major companies worldwide across various sectors, experimenting with every available communication technique and medium. Specializing in Creative Direction and brand strategy, his focus is on the processes of creating corporate identities. His studies and passion for territorial projects have led him to form a strong connection with sectors where this theme is central, such as food and wine. Over the years, in the wine and food industry, the studio has overseen the rebranding of historic companies, campaigns, digital strategies, the launch of new brands and products, packaging, and industry events in various parts of the world. In the studio, the team challenges conventions to create brand identities, produce campaigns, brand and digital strategies, or iconic and character-filled packaging and visuals. In 2023, Ey Studio was among the 12 Italian agencies selected by Fedrigoni UK for the publication ‘366’, and shortly after, it won a Vinitaly Design Award. After conducting workshops, talks, and training activities at various Italian institutions and universities on topics such as territorial identities and new communication challenges, in 2024, he also became a professor of Art Direction at Laba University in Brescia.

Brand identity between positioning and digital communication | Nebbiolo Room

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Brand identity between positioning and digital communication | Nebbiolo Room

Ticket wine2wine Business Forum 2024
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Description

 

How to participate: PRIVATE EVENT

 


 

Positioning and effectively communicating one’s brand is the goal of every company. Achieving this involves actions that define a brand’s DNA and others that study how to establish a presence across different communication contexts to reach the target audience. Channels are constantly changing, but identities remain.

How do you decide which tools to use? How do you build identity paths that withstand the volatility of digital standards? Through a case study, we will explain how, from brand strategy, it is possible to create authentic content suited to populate the various communication channels.

 


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