Organizers
Speakers
Michele Bertuzzo
Michele Bertuzzo is a journalist, sommelier, consultant, and co-owner of the agency Studio Cru. He has been dedicated to wine communication for over twenty years, developing a keen ability to blend strategic marketing vision with the practical demands of day-to-day communication. Raised in his family’s wine shop, he earned a degree in Communication Studies from the University of Bologna, where he studied under prominent figures like Umberto Eco and Romano Prodi. He then gained experience in local Veneto media, focusing on food and wine journalism.
In 2007, he founded the communication agency Studio Cru, where he now serves as CEO and co-owner. The agency embodies his synergistic approach to communication, starting with brand identity development and executing strategies through three key areas: digital communication, press relations in Italy, and international PR. Supported by a talented team of 20 top professionals, he manages the communication for over 50 clients, including wine consortia and wineries of all sizes—from boutique producers to regional leaders—all united by their commitment to exceptional quality.
official event
Building a network of relationships with Italian and international wine critics | Primitivo Room
Description
PLEASE NOTE: to attend this session, registration is required and is only available to users who already hold an access pass for the wine2wine Business Forum 2024. After purchasing your ticket, click the "Register to attend" button on this page and follow the simple step-by-step instructions. Please note that seats are limited: registration guarantees your spot until all seats are filled.
Maintaining good relationships with the press, critics, and other opinion leaders is part of the daily work of Michele Bertuzzo and his team. In this session, he will share behind-the-scenes insights from his agency to help businesses build their own network of relationships in Italy and internationally. Consistency, method, and a general listening attitude and respect for your interlocutors are key to opening and developing new communication channels with those who shape opinions in the wine world.
