Communicating wine in the age of budget cuts | Primitivo Room

Speakers

Speaker - Michele Bertuzzo
Michele Bertuzzo

Michele Bertuzzo is a journalist, sommelier, consultant, and co-owner of the agency Studio Cru. He has been dedicated to wine communication for over twenty years, developing a keen ability to blend strategic marketing vision with the practical demands of day-to-day communication. Raised in his family’s wine shop, he earned a degree in Communication Studies from the University of Bologna, where he studied under prominent figures like Umberto Eco and Romano Prodi. He then gained experience in local Veneto media, focusing on food and wine journalism.

In 2007, he founded the communication agency Studio Cru, where he now serves as CEO and co-owner. The agency embodies his synergistic approach to communication, starting with brand identity development and executing strategies through three key areas: digital communication, press relations in Italy, and international PR. Supported by a talented team of 20 top professionals, he manages the communication for over 50 clients, including wine consortia and wineries of all sizes—from boutique producers to regional leaders—all united by their commitment to exceptional quality.

Communicating wine in the age of budget cuts | Primitivo Room

official event

Communicating wine in the age of budget cuts | Primitivo Room

Ticket wine2wine Business Forum 2024
Buy the ticket to join the event

Description

 

PLEASE NOTE: to attend this session, registration is required and is only available to users who already hold an access pass for the wine2wine Business Forum 2024. After purchasing your ticket, click the "Register to attend" button on this page and follow the simple step-by-step instructions. Please note that seats are limited: registration guarantees your spot until all seats are filled.

 


 

The days of carefree spending are over. Today, every penny allocated to communication must be carefully considered. In this session, Michele Bertuzzo will outline how a wine company - even a small or medium-sized one - can implement a communication program that is both effective and efficient. The session will cover everything from the essential step of brand positioning to measuring the results achieved.

 


Share:

Enter keywords here

Click on the lens or press enter to search