Emerging trends and the role of AI in shaping Sweden’s wine market | Primitivo Room

Organizers

Speakers

Speaker - Granit Feneri
Granit Feneri

Granit Feneri is a Trade Analyst at the Italian Trade Agency Office in Stockholm, specializing in supporting Italian businesses in their efforts to expand in Scandinavia. With a Master’s degree in management studies from Stockholm University and extensive experience in the wine industry, Granit has been working on facilitating connections between Italian wine producers and Scandinavian importers. He has played a crucial role in establishing strong connections between Italian wine producers and Scandinavian importers, helping Italian companies broaden their presence in Northern Europe and their reach. A key achievement is the organization of Borsa Vini, a prominent annual wine exhibition spearheaded by the ITA office in Stockholm. This event, rotating between Scandinavian capitals such as Stockholm, Copenhagen, and Oslo, provides a valuable platform for Italian wine producers to form new business relationships in the region.

In addition to strengthening ties between producers and buyers, Granit has been instrumental in leading incoming business delegations from Scandinavia to Italy. Granit’s efforts have boosted participation in major Italian trade events like Vinitaly, Sana Slow Wine in Bologna, VitignoItalia, and Milano Wine Week, helping Scandinavian importers connect with Italy’s thriving wine sector. Through these initiatives, Granit fosters cross-border partnerships, encouraging collaboration and market expansion.

Emerging trends and the role of AI in shaping Sweden’s wine market | Primitivo Room

official event

Emerging trends and the role of AI in shaping Sweden’s wine market | Primitivo Room

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PLEASE NOTE: to attend this session, registration is required and is only available to users who already hold an access pass for the wine2wine Business Forum 2024. After purchasing your ticket, click the "Register to attend" button on this page and follow the simple step-by-step instructions. Please note that seats are limited: registration guarantees your spot until all seats are filled.

 


 

The Swedish wine market has seen significant transformations in recent years, influenced by a combination of shifting consumer preferences, technological advancements, and external geopolitical pressures. This presentation will explore the current trends shaping this unique market, particularly the growing importance of high-quality wines, the evolving role of artificial intelligence (AI) in production and consumer decision-making, and the challenges posed by rising prices due to inflation. We’ll also discuss the Swedish wine sector’s response to these changes, including the increased focus on sustainable packaging and the rise of new Swedish wine producers, empowered by recent legislative changes. Additionally, this session will examine the growing popularity of alternative sparkling wines as competitors to established champagne brands and the critical role AI plays in optimizing production efficiency. By understanding these dynamics, we can better grasp how Sweden’s wine market is adapting to both local and global trends.

 

 

 


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