Karen MacNeil has won numerous prestigious awards including the James Beard award for “Wine and Spirits Professional of the Year”, the Louis Roederer award for “Best Consumer Wine Writing”, the International Wine and Spirits award as the “Global Wine Communicator of the Year”, and the Wine Appreciation Guild’s “Wine Literary Award”. In a full-page profile on her, Time Magazine called Karen “America’s Missionary of the Vine.” Karen has been named one of the “100 Most Influential People in Wine in the United States.” She is the author of the award-winning book, “The Wine Bible”, which has sold more than a million copies and was featured in the Netflix series “Uncorked” and the Starz series “Sweet Bitter”. Karen is the creator and editor of the digital newsletter WineSpeed and the Substack newsletter Wine Bible-ing. She is Chairman Emerita and founder of the Culinary Institute of America’s Professional Wine Studies Program and teaches wine as an adjunct instructor at Stanford University. Karen wrote and hosted the 13-part PBS television series, “Wine, Food, and Friends with Karen MacNeil”. Karen conducts private wine tastings for companies and individuals around the world.
official event
Description
For millennia, wine has been the communal beverage of choice. In this session, Karen MacNeil reflects on the importance of the human connection in wine marketing, focusing on one of wines’ most notable attributes: its ability to bring people together. This session considers the case of “Come Over October” and how technology was used to amplify the message of this grassroots wine advocacy campaign in response to the growing influence of abstentionism.