Organizers
Speakers
Massimo Iannaccone
Massimo Iannaccone has gained extensive experience in the wine and food sectors, specializing in the enhancement and promotion of local territories. With over twenty years of experience in organizing events related to agribusiness, he has designed and implemented strategic communication and territorial marketing plans, developing strategies for brand positioning and growth. Comprehensive communication is his daily bread, along with his great passion: the sea. A sailor and owner of his boat Chest’è, an Este24 with which he covers countless nautical miles, particularly in races, he firmly believes that sailing embodies, as Vinicio Capossela narrates, "the incarnation of that sense of adventure that ignites our lives.
official event
From the vineyard to the world: PR strategies for market expansion and brand strengthening | Barbera Room
Description
PLEASE NOTE: to attend this session, registration is required and is only available to users who already hold an access pass for the wine2wine Business Forum 2024. After purchasing your ticket, click the "Register to attend" button on this page and follow the simple step-by-step instructions. Please note that seats are limited: registration guarantees your spot until all seats are filled.
In today’s global market, wineries face the challenge of standing out and reaching new consumers, often in highly competitive and culturally diverse environments. Public Relations is an essential tool for building a strong, recognizable brand that can expand its target markets, convey the authenticity of its region, and highlight its uniqueness. This session explores the strategic role of PR in the wine industry, offering an overview of how best to tell the story of wine and its region, build meaningful connections with the public, media, and influencers, enhance brand value, increase visibility, and foster lasting relationships.
