Organizers
Speakers
Felicity Carter
Felicity Carter is the founder of the “Drinks Insider” podcast. She is Editorial Director of Areni Global in London and Editorial Consultant to an array of private clients. Previously, she was Founding Executive Editor of The Drop at Pix, Editorial Consultant for Liv-ex, and Editor in Chief of Meininger’s Wine Business International, which she built into the world’s premier wine business magazine, with subscribers in more than 38 countries. Her work has also appeared in The Age and Sydney Morning Herald newspapers in Australia, and in The Guardian USA, among many others. She is an international wine judge and speaker.
official event
Generative AI: big possibilities and unexpected pitfalls | Grillo Room
Networking Room | Grillo
Category:
Talks
Language:
English
How to participate:
Free Registration Event
Description
PLEASE NOTE: to attend this session, registration is required and is only available to users who already hold an access pass for the wine2wine Business Forum 2024. After purchasing your ticket, click the "Register to attend" button on this page and follow the simple step-by-step instructions. Please note that seats are limited: registration guarantees your spot until all seats are filled.
Since ChatGPT took the world by storm in November 2022, generative AI has made dramatic inroads into marketing, communications and operations. In this talk, Felicity will look at how it’s being used in wine, with real-world examples:
• Personalised recommendations
• Automated tasting notes
• Trend analysis
• Demand forecasting
• Inventory management
• Marketing and communications content
However, AI has a dark side and can lead to consumer skepticism and even employee burnout. It turns out there’s a right way and a wrong way to use AI, and this talk will clarify the differences.