Organizers
Speakers
Adam Lechmere
Adam Lechmere is the publishing director of Académie du Vin Library, contributing editor to Club Oenologique, and general manager of the Académie du Vin Foundation, a charity dedicated to improving diversity in wine and hospitality worldwide.
Formerly the editor of decanter.com, which he launched in 2000, he has been writing about wine for 25 years, contributing to Decanter, World of Fine Wine, Meininger’s, janeanson.com, the Guardian and other publications. At the end of 2018 he launched Club Oenologique. In the course of his career he has interviewed and profiled dozens of the world’s leading figures in wine. He is a generalist but would consider areas of expertise to be Spain, California and Italy.
After leaving Exeter University with a degree in English literature he spent three years in Madrid, teaching English and visiting every corner of Spain. He returned to the UK in 1990. In the late 90s he was at the BBC, writing for and producing websites for the newly-launched BBC Online. He worked for several years as a travel writer, publishing books on Mozambique, the United States and South America. He also spent some years selling celebrity gossip stories to the tabloid press. He lives in London.
official event
Getting noticed: 5 tips for effective media outreach in the UK market | Verdicchio Room
Description
PLEASE NOTE: to attend this session, registration is required and is only available to users who already hold an access pass for the wine2wine Business Forum 2024. After purchasing your ticket, click the "Register to attend" button on this page and follow the simple step-by-step instructions. Please note that seats are limited: registration guarantees your spot until all seats are filled.
You’ve got the most amazing new product and you want everyone to know about it, but editors are bombarded with dozens of pitches a week: how can you get their attention? You can put “Amazing new product” in the subject line and they’ll open the email, but how do you get them to read on? This session is going to present five top tips on how you get your new wine noticed. How to tell your story and how not to do it; what kind of pitch do editors like, and what do they hate. The session is going to explain one of the key rules for any engagement: editors are lazy – you have to grab their attention with your first sentence. Don’t make them do too much work!