After earning a law degree and a master’s in social media management and digital PR, Giulia Corcos has been working in the wine industry applied to digital for over 10 years, with experience in major companies in the sector such as Bernabei, Doreca, and Vente Privee. She joined Tannico in 2022, initially as Head of B2B Sales, and since March of this year, she has been serving as Tannico’s Sales Director. Her responsibilities include Tannico B2C, Tannico B2B, the international market, WinePlatform, and the Tannico Wine Bar. She is a great wine enthusiast.
With over 15 years of experience in the wine industry, Letizia Sebregondi has developed a deep knowledge of both the national and international wine landscapes. She has worked in key markets such as the United States, China, and Brazil, where she served as Sales Manager for Vinci of the Mistral group, leading the sales team across the entire Brazilian market. After two years at Tannico, she founded Grapes, a development agency dedicated to wineries, which has seen significant growth in six years, serving over 50 clients between Italy and France.
Initially focused on the digital and B2B sectors, Grapes has moved beyond the traditional concept of intervention on individual channels. Letizia transformed the agency into a consulting firm that embraces an omnichannel approach, aiming for the organic development of its client companies. The focus is on creating integrated strategies that take care of every aspect of the business, ensuring sustainable and solid growth in both B2B and B2C and in the online and offline touchpoints of wineries. In 2022, her dedication and vision earned her a place on Fortune Italia’s 40 Under 40 Wine Industry Leaders list.
official event
Description
PLEASE NOTE: to attend this session, registration is required and is only available to users who already hold an access pass for the wine2wine Business Forum 2024. After purchasing your ticket, click the "Register to attend" button on this page and follow the simple step-by-step instructions. Please note that seats are limited: registration guarantees your spot until all seats are filled.
Together with Giulia Corcos and Letizia Sebregondi, this session will illustrate how to set up a proper digital strategy that effectively supports online sales. The growth of e-commerce has raised many doubts about their effectiveness as sales tools when not supported by proper digital communication activities. These activities, on one hand, drive recurring traffic to the platform, and on the other, help wineries foster greater customer loyalty, turning them into repeat buyers.