Organizers
Speakers
Giulia Grassi
Giulia Grassi is a Trademark and Design Consultant. She has been working at the historic firm Barzanò & Zanardo since 2011.
After earning her degree in Economics and completing a Master’s in Intellectual Property Protection, she spent a brief period in Beijing working for a leading Intellectual Property consulting firm.
Today, she assists clients in activities aimed at the registration and protection of their distinctive signs (trademarks, designs, domain names, geographical indications, and designations of origin) both in Italy and abroad. Giulia manages the trademark portfolios of companies across a wide range of industries: from wine and agribusiness to fashion, pharmaceuticals, cosmetics, and mechanical engineering.
She is currently a member of INTA (International Trademark Association), ECTA (European Communities Trade Mark Association), and AIPPI (International Association for the Protection of Intellectual Property).
official event
In trademark we trust: the trademark as a tool for identity and protection | Grillo Room
Description
PLEASE NOTE: to attend this session, registration is required and is only available to users who already hold an access pass for the wine2wine Business Forum 2024. After purchasing your ticket, click the "Register to attend" button on this page and follow the simple step-by-step instructions. Please note that seats are limited: registration guarantees your spot until all seats are filled.
The importance of protecting distinctive signs is often underestimated. Entrepreneurs, for instance, typically realize the critical value of registering their trademarks only when they face a challenge, whether it’s a customs block, a counterfeiter, or an inability to close a deal with a foreign distributor.
This workshop will provide a concise overview of the requirements for trademark registration, highlighting its potential not only as a tool to combat counterfeiting but also to enhance the value of a business.
What are the risks of not protecting your trademarks? What are the benefits of registration? How can you take action against those who try to illegally profit from your investments?
These are just some of the questions that will be addressed during the session.
