Innovation in a glass: experimenting with no-alcohol wines | Barbera Room

Organizers

Speakers

Speaker - Alojz Felix Jermann
Alojz Felix Jermann

After a career in the wine industry that took him from working as a Chef de Rang in fine-dining restaurants in Australia to serving as a fine wine manager and brand ambassador in the United States for Jermann and Lux Fine Wines (Jermann’s U.S. importer), Felix has proudly represented Friuli Venezia Giulia in key international markets for Italian wine. His experiences, including that of a Sommelier, inspired him to develop a personal style of wine communication.

Since 2020, he has been creating communication projects in the wine sector aimed at conveying the true identity of wine labels. Authenticity and truthfulness are the foundation of the storytelling he offers to the companies he collaborates with, aligning with current trends to communicate unique experiences while boosting digital brand awareness and driving business growth.

Speaker - Leonardo Moretti Polegato
Leonardo Moretti Polegato

Leonardo Moretti Polegato was born into a family with a long tradition of winemaking. The family winery, Villa Sandi, is located in the heart of the Prosecco area and is indeed a leading producer having reached over 130 Countries in the world.

After graduating in economics and management, he first worked at two consulting firms and then attended a Master’s in management in Spain. After this, he joined the family business focusing on lean operations and purchasing management. He is now in charge of new project development, from sustainability and use of renewable energies to new technologies both in the vineyards and in the cellar, including NOLO wines and new approaches to climatic change challenges. As a member of the Board of Directors, he co-operates in the general management of the business.

Speaker - Luigi di Majo Norante
Luigi di Majo Norante

Luigi is the Sales Manager at Di Majo Norante Wines. After completing his studies in Canada and Belgium, he refined his winemaking expertise through hands-on experience at the prestigious Famiglia Cotarella Estate. Passionate about wine culture, Luigi is dedicated to making wine more accessible to younger generations by bridging tradition with modern tastes. His mission is to inspire a deeper appreciation for wine, encouraging new consumers to explore its rich heritage while promoting responsible and enjoyable consumption.

Innovation in a glass: experimenting with no-alcohol wines | Barbera Room

official event

Innovation in a glass: experimenting with no-alcohol wines | Barbera Room

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Description

 

PLEASE NOTE: to attend this session, registration is required and is only available to users who already hold an access pass for the wine2wine Business Forum 2024. After purchasing your ticket, click the "Register to attend" button on this page and follow the simple step-by-step instructions. Please note that seats are limited: registration guarantees your spot until all seats are filled.

 


 

As the demand for healthier, more mindful consumption continues to rise, wineries are exploring innovative ways to cater to the next generation of consumers. In this session, Alojz Felix Jermann, Luigi di Majo Norante, and Leonardo Moretti Polegato will delve into their pioneering work with no-alcohol wines. Together, they will discuss the challenges and opportunities of this growing category, how experimentation with no-alcohol wines aligns with evolving consumer trends, and how it provides a new avenue for engaging health-conscious Gen Z and Millennials. Attendees will learn how no-alcohol wines can not only meet the demands of modern consumers but also serve as a gateway to wine education and long-term brand loyalty.


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