Organizers
Speakers
Alojz Felix Jermann
After a career in the wine industry that took him from working as a Chef de Rang in fine-dining restaurants in Australia to serving as a fine wine manager and brand ambassador in the United States for Jermann and Lux Fine Wines (Jermann’s U.S. importer), Felix has proudly represented Friuli Venezia Giulia in key international markets for Italian wine. His experiences, including that of a Sommelier, inspired him to develop a personal style of wine communication.
Since 2020, he has been creating communication projects in the wine sector aimed at conveying the true identity of wine labels. Authenticity and truthfulness are the foundation of the storytelling he offers to the companies he collaborates with, aligning with current trends to communicate unique experiences while boosting digital brand awareness and driving business growth.
Francesca Nonino
Francesca Bardelli Nonino, a sixth-generation member of the Nonino family, is in charge of web communication and co-manages the U.S. market for Nonino Distillatori alongside her aunt, Elisabetta.
After earning a master’s degree in economics and business management, which included a semester at Yonsei University in Seoul, and completing an internship at illycaffè, she joined the family business as a brand ambassador. While working, she also completed two training programs (Social Media Communication and User Experience), obtained a certified bartender’s course, the AIS sommelier course, and achieved WSET Level 3.
In February 2021, Francesca was invited by LinkedIn to officially join the LinkedIn Influencer group, a network of selected entrepreneurs, academics, and managers from around the world. In May 2021, she was recognized as the “Grappa Influencer.” In October 2022, she won the Premio America for representing an iconic Made in Italy product overseas. In June 2023, she received the “Digital Night - Talents Revolutionizing the Digital World” award for modernizing the communication of a historic product. In October 2023, she was honored with the “Impact Marketing Award.” By August 2024, Francesca was included in Wine Enthusiast’s global list, Future 40, which highlights the 40 professionals shaping the future of the beverage industry.
Her next goal is to learn the art of artisanal distillation from her mother and grandfather and become a Master Distiller.
official event
Insights from the spirits industry: strategies to engage Gen Z in the wine world | Malvasia Room
Description
PLEASE NOTE: to attend this session, registration is required and is only available to users who already hold an access pass for the wine2wine Business Forum 2024. After purchasing your ticket, click the "Register to attend" button on this page and follow the simple step-by-step instructions. Please note that seats are limited: registration guarantees your spot until all seats are filled.
The wine industry is constantly evolving, but as Gen Z and Millennials seek more approachable and engaging experiences, we can learn valuable lessons from the spirits industry. In this session, Alojz Felix Jermann and Francesca Nonino -renowned as the Grappa Influencer - will explore how the spirit world has successfully captured the attention of younger consumers. They will share insights on how wine can adapt its messaging, social media presence, and experiential marketing to resonate with today’s consumers. Join this conversation to discover innovative ways to enhance the appeal of wine for a new generation and learn how to create a stronger connection with younger audiences by adopting strategies from the spirit industry.