Managing change for digital transformation in the future of wine tourism | Verdicchio Room

Organizers

Speakers

Speaker - Violante Gardini Cinelli Colombini
Violante Gardini Cinelli Colombini

Violante Cinelli Colombini is the National President of Movimento Turismo del Vino, the association that has been promoting the culture of hospitality in wineries for over thirty years and has changed the way wine enthusiasts experience wine. Born in 1984, she holds a degree in Business Economics and a Master’s degree from OIV, which took her to all the major wine-producing areas and markets worldwide. For both her university studies and her Master’s, the subject of her thesis was the same: wine tourism. A descendant of a historic Brunello family, she runs their two wineries, Casato Prime Donne in Montalcino and Fattoria del Colle in the Orcia DOC, together with her mother Donatella.

Speaker - Matteo Quagini
Matteo Quagini

Matteo Quagini is an Executive Project Manager with over 15 years of experience as a CIO/Financial Officer, currently serving as Senior Advisor and Chief Revenue Officer at Mudra SpA. He is also the author of the new book “The 4 Ps of change management - An agile model for digital transformation,” published by Franco Angeli. A Controller and Digital Influencer, he is responsible for developing and overseeing international sales processes and IT projects across various industries.

Throughout his challenging career, he has gained deep managerial expertise, enabling him to define IT strategies, establish financial processes, and lead essential business process re-engineering activities. He is also skilled in managing the full life cycle of assigned projects, from functional analysis and definition of technical requirements to delivery and post-delivery support.

Managing change for digital transformation in the future of wine tourism | Verdicchio Room

official event

Managing change for digital transformation in the future of wine tourism | Verdicchio Room

Ticket wine2wine Business Forum 2024
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Description

 

PLEASE NOTE: to attend this session, registration is required and is only available to users who already hold an access pass for the wine2wine Business Forum 2024. After purchasing your ticket, click the "Register to attend" button on this page and follow the simple step-by-step instructions. Please note that seats are limited: registration guarantees your spot until all seats are filled.

 


 

Violante Gardini Cinelli Colombini will discuss the new projects initiated by MTV utilizing AI tools - such as the BACCOmmunity chatbot. Together with her friend Matteo Quagini, she will address how change should be managed in wineries to be ready to embrace AI in the wine tourism sector.

 


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