Organizers
Speakers
Alessandro Carnevale
Alessandro Carnevale holds a degree in Intercultural and Multimedia Communication from the University of Pavia and a Master’s in Sports Psychology. Since May 2019, he has served as Brand Ambassador for Luxoro, the exclusive Italian branch of the KURZ Group, where he is a key figure for brand owners and designers in the wine & spirits, food, cosmetics, fashion, and automotive sectors. In 2024, he also took on the role of Sustainability Manager, strengthening his commitment to sustainable and innovative solutions. A Level III certified sommelier (FISAR), he combines a diverse skill set with a passion for quality in all his endeavors.
Matteo Santoiemma
official event
The art of typographic cliché in packaging design
Description
PLEASE NOTE: to attend this session, registration is required and is only available to users who already hold an access pass for the wine2wine Business Forum 2024. After purchasing your ticket, click the "Register to attend" button on this page and follow the simple step-by-step instructions. Please note that seats are limited: registration guarantees your spot until all seats are filled.
This presentation will explore how typographic clichés transform the ordinary into the extraordinary in wine packaging. The cliché is a powerful tool for translating the designer’s ideas into physical reality, giving tangible movement to the creative vision on labels and secondary packaging. Specific case studies will illustrate the visual and sensory impact of using clichés, blending artisanal tradition with modern technologies to achieve a design that communicates with consumers through shapes and textures.