Organizers
Speakers
Elisa Sala
With a Degree in International Economics and more than 10 years of experience in Operations & Supply Chain in prominent international companies such as Philips and Moleskine, Elisa Sala has held managerial and strategic roles at a global level. She has also been involved in complex transformations, as well as in the implementation of NewCo and responsibilities in Marketing & Trade Marketing.
She joined Tannico in March 2023 as part of the transformation project from start-up to scale-up, bringing her accumulated expertise over the years. With passion and determination, she has implemented innovative and strategic projects in the areas of AI and Lean in Operations, Customer Care, and Content Management. She has also overseen the transformation and growth dynamics needed to meet the demands of all business channels such as B2C, B2B, WinePlatform, and WineBar.
Her curiosity has always led her to explore new and innovative fields, providing stimulation for professional transformation projects as well.
official event
The importance of logistics in supporting online sales | WinePlatform Room - 1
Description
PLEASE NOTE: to attend this session, registration is required and is only available to users who already hold an access pass for the wine2wine Business Forum 2024. After purchasing your ticket, click the "Register to attend" button on this page and follow the simple step-by-step instructions. Please note that seats are limited: registration guarantees your spot until all seats are filled.
This session with Elisa Sala, COO of Tannico, will analyze the importance of defining logistics processes to support e-commerce. More and more wineries are investing in direct online sales to better enhance their direct relationship with the consumer and open a sales channel based on customer loyalty. However, in only a few cases are the necessary logistics processes to make an e-commerce efficient and functional carefully considered before starting. We will analyze together the logistics must-haves for creating an efficient and perfectly functioning e-commerce, capable of offering the final customer impeccable service while avoiding time loss and disruptions.
