Organizers
Speakers
Jaeyeon Kwon IWA
Jaeyeon Kwon is a young professional in the wine industry. She resides in Seoul, South Korea, and has been building a career in the wine industry since 2021. She is currently employed at VINOVINO CO., LTD, a wine importer, where she manages the wine shop and bar called “pvglab’” Prior to this, she worked at ICHON BAR, a wine bar in Seoul, also in 2021.
Jaeyeon has pursued extensive education in the field of wine and hospitality. After completing the 2024 Vinitaly International Academy Certification Course in Verona, she recently became a VIA Italian Wine Ambassador. She also holds an Intermediate certification in Wine, Water, and Tea from the Korea International Sommelier Association (KISA). Jaeyeon has completed the Wine, Water, and Tea Master Sommelier Course at Kyunghee University Graduate School of Tourism. Her foundational education includes a Bachelor’s degree in Foodservice Management from Kyunghee University College of Hotel & Tourism Management.
Jaeyeon has actively participated in numerous wine events, including prestigious gatherings such as Vinitaly, Prowein, and Summa. She has also contributed to the industry by assisting with the “Italian Wine Course for Young Sommeliers” at WINEVISION.
official event
The potential of Korea’s wine market | Nebbiolo Room
Description
PLEASE NOTE: to attend this session, registration is required and is only available to users who already hold an access pass for the wine2wine Business Forum 2024. After purchasing your ticket, click the "Register to attend" button on this page and follow the simple step-by-step instructions. Please note that seats are limited: registration guarantees your spot until all seats are filled.
The Korean wine market has undergone substantial evolution in recent years, characterized by complex distribution networks, shifting consumer preferences, and regulatory challenges. This comprehensive analysis delves into the multifaceted structure of the market, examining the intricate interplay between importers, distributors, retailers, and consumers. The study explores the impact of macroeconomic factors, including economic downturns, income disparities, and global economic fluctuations, on market dynamics. Furthermore, it investigates the nuanced perspectives of suppliers and consumers, considering factors such as pricing strategies, brand positioning, and emerging consumption trends. The research also addresses the growing influence of e-commerce and Direct-to-Consumer channels, despite regulatory constraints. By synthesizing these elements, this analysis aims to provide a holistic view of the Korean wine market’s current state and future trajectory.
