Sara Norell, responsible for the assortment & supply chain at Systembolaget, including category management, purchasing, quality control, sustainability in the supply chain and logistics. Previously she worked as Director of Wine & Spirits at Arvid Nordquist, one of Systembolaget’s larger suppliers. Her career started in the hotel and restaurant trade where she worked as sommelier and Food & Beverage Manager.
official event
Description
Sara Norell will give a brief introduction to Systembolaget and their strategy for the coming years. She will speak about how they are implementing AI to meet customer’s expectations, both today and tomorrow. Also, how they will significantly reduce their carbon footprint and the business opportunities that will follow in a market where Italy has a dominant market share.