Organizers
Speakers
Sara Norell
Sara Norell, responsible for the assortment & supply chain at Systembolaget, including category management, purchasing, quality control, sustainability in the supply chain and logistics. Previously she worked as Director of Wine & Spirits at Arvid Nordquist, one of Systembolaget’s larger suppliers. Her career started in the hotel and restaurant trade where she worked as sommelier and Food & Beverage Manager.
official event
The Swedish retailer Systembolaget and their strategy in which AI plays an important role | Glera Room
Description
PLEASE NOTE: to attend this session, registration is required and is only available to users who already hold an access pass for the wine2wine Business Forum 2024. After purchasing your ticket, click the "Register to attend" button on this page and follow the simple step-by-step instructions. Please note that seats are limited: registration guarantees your spot until all seats are filled.
Sara Norell will give a brief introduction to Systembolaget and their strategy for the coming years. She will speak about how they are implementing AI to meet customer’s expectations, both today and tomorrow. Also, how they will significantly reduce their carbon footprint and the business opportunities that will follow in a market where Italy has a dominant market share.