Mario Di Paolo is the Founder and Creative Director of Spazio Di Paolo, a packaging design studio specializing in wine and spirits, with over 300 international awards, including the Pentawards “Designer of the Year” 2021.
Raised in the world of contemporary art and having collaborated with renowned artists, Mario Di Paolo developed a creative vision that transcends traditional design. His unique blend of artistic talent and deep technical expertise in wine and spirits infuses his approach, resulting in innovative design solutions that not only set trends but also redefine packaging standards in the industry.
From multi-layered, three-dimensional labels to the use of natural pigments like volcanic ash and chalk, Spazio Di Paolo’s creations turn packaging into interactive sculptures and provide brands with new ways to engage on the shelf. This groundbreaking approach has established the studio as a global leader in wine and spirits packaging.
Papi Frigerio trained at the Liceo Artistico in Monza and later at IED in Milan. She began her professional journey as an illustrator for Diego Dalla Palma, contributing to the book “Questione di Trucco”, published by Rizzoli. She then joined a small packaging agency, Le Maò Design in Milan, and after five years, moved to Robilant Associati.
It was at Robilant that she developed a deep expertise in the wine & spirits sector, while also working with brands in chocolate, cosmetics, and other industries. The wine & spirits sector has been her specialty for nearly thirty years, and she has nurtured a passion for labels since her teenage years, carefully collecting the most captivating labels she removed from bottles.
official event
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PLEASE NOTE: to attend this session, registration is required and is only available to users who already hold an access pass for the wine2wine Business Forum 2024. After purchasing your ticket, click the "Register to attend" button on this page and follow the simple step-by-step instructions. Please note that seats are limited: registration guarantees your spot until all seats are filled.
The “Vinitaly Design Award 2025” is being renewed thanks to its Artistic Director. During the presentation, Mario Di Paolo will unveil significant changes, including adding new members to the jury and introducing new awards reflecting current and future trends in design applied to wine packaging. The most important novelty will be the first edition of the Vinitaly Design Experience, which will transform the traditional concept of competition into an engaging and educational experience.