Organizers
Speakers
Alice Wong DipWSET, IWA
From New York to Hong Kong, from healthcare to the wine industry, Alice has crossed multiple fields and earned a wide perspective in hospitality and business. In the realm of physical therapy and sports medicine, Alice is a Certified Orthopedic Manual Therapist as well as a NASA Certified Strength and Conditioning Specialist. Her extensive list of clients includes NCAA basketball players, Rugby sevens teams, and Paralympic athletes).
After obtaining her Master’s Degree in Business Administration in New York, she relocated to Hong Kong in 2013, gradually establishing her career in wine, and eventually started her company Vinetude Asia in 2017. Her involvement in the wine industry is multifold, including wine education, consultation, communication, event management, and judging. To fulfill her passion for Italian wines, she undertook the prestigious Vinitaly International Academy Italian Wine Ambassador Program: she became part of the first batch of graduates of the enhanced version in 2018.
Currently, Alice is the Deputy Master of the Cavalieri del Tartufo e dei Vini di Alba – Hong Kong Delegation, the Chair of the Food & Beverage Committee of The American Club Hong Kong, as well as serving on its Board of Governors. To honor her contribution to promoting Italian wines, Alice was proclaimed the winner of the 2020 Hong Kong Living Influencer Award.
official event
Wine and fitness: how can they co-exist? | Barbera Room
Description
PLEASE NOTE: to attend this session, registration is required and is only available to users who already hold an access pass for the wine2wine Business Forum 2024. After purchasing your ticket, click the "Register to attend" button on this page and follow the simple step-by-step instructions. Please note that seats are limited: registration guarantees your spot until all seats are filled.
“A glass of red wine a day keeps the doctor away”? Those days seem to be long gone. The potential health benefits of red wines, such as their high antioxidant contents and ability to boost High-Density Lipoprotein (HDL) are now rarely mentioned. Instead, the new wave of Neo-Prohibitionism has been gaining momentum, lobbying measures to curb alcoholic consumption. The younger generation is also said to be more health-conscious and prefers to stay dry. How can we convince consumers that they can enjoy their wines and stay healthy at the same time? With over twenty years of clinical experience in fitness and wellness, VIA Italian Wine Ambassador Alice Wong will discuss the psychology of active individuals and the most effective marketing approach to these demographics.