In 2024 will be held the seventh edition of the Vinitaly China Roadshow, the Veronafiere-branded event that has been held regularly year after year since 2018.
The Roadshow was created in collaboration with the ICE Network in China. The format of the Roadshow is the classic one of the previous, successful editions: walk around tastings in first-class hotels where wine and spirits operators will be invited: wholesalers, importers, distributors, horeca operators, sommeliers, KOLs and specialized media with a strong communication impact.
At the same time as the Vinitaly China Roadshow, masterclasses will be held with first-level speakers and it will be organized the fourth edition of the Italian Wine Week, the Veronafiere initiative in collaboration with the most influential wine bars, bistros and restaurants of the cities of the Roadshow.
