A perfectly matched e-commerce blend for your digital success with dAgency and Shopify

A perfectly matched e-commerce blend for your digital success  with dAgency and Shopify
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Vinitaly
March 25 2024

Digital channels are increasingly the center of any brand’s success, not only for sales, but more importantly as an omnichannel storefront, serving as an initial contact with final clients.

 

An internal review of market insights shows that global e-commerce revenues in 2023 reached €3 trillion, with an expected year-on-year growth of 11% through 2027.

 

The online Wine sector reached €8 billion in revenue in 2023, 9% in the UK alone, with an estimated year on year growth of 8% over the next five years. Wine e-commerce represented 5% of total global Wine sales in 2023, driven by younger generations with 63% purchased by Gen Z and Millennials.

 

These numbers point to the importance of managing, integrating and above all curating a client’s online experience through strategic vision focused on driving business.

 

dAgency offers a comprehensive digital ecosystem to build a brand’s e-commerce, supporting it grow within the market using the streamlined, scalable power of Shopify. This infrastructure strengthens and maximizes online sales while respecting an omnichannel identity and clients’ business needs. The Fashion and Food&Wine sectors thrive with this partnership, as seen in the success of Valdo, Alce Nero, and the establishment of renowned chefs Carlo Cracco and Daniel Canzian’s digital boutique, where they sell their own iconic products and restaurant’s culinary experiences.

 

Valdo is a success story for dAgency; they curate the iconic wine and spumante brand’s online presence with a site on the Shopify platform that unites an online boutique with a unique narrative of company culture, taking a design-forward, editorial approach localized for individual markets.

 

Valdo has seen constant growth, strengthening aggregate performance with a retail channel boosted by a digital “storefront”. The addition of a German e-commerce channel has increased online sales and international market visibility.

 

dAgency is a player in the digital Wine market with diverse clients, accredited by AGIVI, Associazione Giovani Imprenditori Vinicoli Italiani and part of the Unione Italiana Vini, who they will join for the next edition of Vinitaly.

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