Countdown to wine2wine Business Forum 2024: what to expect from this AI-focused edition
The upcoming wine2wine Business Forum, set for November 4th and 5th in Verona, is taking on a groundbreaking theme: the transformative role of Artificial Intelligence (AI) in the wine industry. Titled “Vin.AI - How AI is Reshaping the Wine Industry,” this year’s event will dive into how AI is modernizing one of the world’s oldest industries, traditionally grounded in generations-old practices. With a program dedicated to understanding and implementing AI, wine2wine will explore the potential of AI to enhance everything from vineyard management to consumer engagement, making it a must-attend event for anyone invested in the future of wine.
AI and Precision Viticulture: driving sustainability and quality
AI’s influence on winemaking begins in the vineyard. Through precision viticulture, winemakers can employ AI-driven tools like drones, smart sensors, and predictive algorithms to monitor real-time conditions and manage resources effectively. By collecting extensive data on factors such as soil moisture, plant health, and pest presence, winemakers can proactively address issues before they escalate. This approach reduces waste, minimizes chemical inputs, and improves sustainability by focusing resources only where needed. The result? A higher-quality wine that represents the unique terroir of each vineyard.
The wine2wine Business Forum will highlight these advancements, sharing the experience of AI and viticulture experts to showcase how data-driven insights are changing vineyard management for the better. Sessions to note include Uno sguardo al futuro: vino e intelligenza artificiale, with Prof. Attilio Scienza, Prof. Carlo Pozzi and Luca Toninato.
Data-driven winemaking: enhancing quality through AI algorithms
The winemaking process, while rooted in tradition, is ripe for innovation, particularly in areas where slight adjustments can greatly impact a wine’s flavor and character. AI provides valuable support by analyzing data at each stage of production, distribution and promotion, helping producers refine processes to achieve desired goals. Algorithms can predict the impact of adjustments in temperature, humidity, and other environmental factors, allowing producers to balance experimentation with consistency. They can help understand consumer decision-making processes and predict emerging trends.
At wine2wine Business Forum 2024, sessions such as Emerging Trends and the Role of AI in Shaping Sweden's Wine Market with Granit Feneri or Adopting AI at Treasury Wine Estates presented by Justin Noland will delve into how producers can leverage data and AI to improve their business, offering valuable insights for those who wish to explore AI-driven techniques in their own processes.
AI in Marketing: Getting to the Heart of Consumer Preferences
Understanding the evolving tastes of wine consumers has always been essential, but with AI, wineries have the ability to personalize customer experiences and optimize marketing strategies in a way that was once unimaginable. By analyzing purchasing trends, customer feedback, and broader market data, AI helps wineries anticipate consumer preferences and tailor their offerings accordingly.
For instance, AI can assist in inventory management, ensuring the right products reach the right markets and creating more effective promotional strategies. As consumer tastes become more sophisticated, the ability to deliver a targeted, data-driven approach is key to building customer loyalty.
wine2wine will address these possibilities, sharing the latest in AI marketing tools that can help wineries reach a more discerning audience and improve customer retention. A noteworthy session is “AI’s Impact on wine marketing and communications” presented by Jessica Dupuy DipWSET.
Keynotes and Panels: Insights from Industry Experts
This year’s Forum will feature thought-provoking keynotes by Felicity Carter, Executive Editor of Pix, and The Swedish retailer Systembolaget and their strategy in which AI plays an important role with Sara Norell. These respected voices in wine journalism will bring their insights on how AI is reshaping the industry’s landscape and impacting everything from wine media to consumer engagement.
Additionally, the “Institutional Session: Quale futuro per il vino – Quale vino per il futuro” will explore future scenarios for the wine industry. This is an invaluable session for anyone interested in understanding the future of wine criticism and the role AI might play in setting the standards of excellence.
Celebrating Wine Writing with Académie du Vin Library
wine2wine Business Forum's partnership with the Académie du Vin Library adds a cultural touch to this technology-focused event. In fact, the usual Book Corner space will this year be organized in collaboration with the prestigious publishing house, honoring wine writers whose work has connected readers with the world of wine internationally. This initiative not only honors these authors but also emphasizes the importance of storytelling and education in an industry increasingly driven by data and technology.
See you at wine2wine Business Forum 2024
As AI reshapes industries worldwide, the wine sector stands at the threshold of a new era, and wine2wine Business Forum’s 2024 special focus underscores just how pivotal AI will be in redefining its future. the special focus of wine2wine Business Forum 2024 highlights how crucial AI will be in redefining its future. For producers, communicators, educators, marketers, sommeliers, and anyone interested in the evolution of wine, the 2024 wine2wine Business Forum provides an unparalleled opportunity to explore AI’s role in advancing the wine industry. There are still a few days left to purchase tickets on the dedicated website: join the conversation on how AI is not just enhancing winemaking but reimagining it for a new generation of wine lovers and professionals alike.