"Italian Wine in Evolution: Niklas Bergqvist IWE's analysis of Sweden’s Vinkällaren Grappe club "
The Vinkällaren Grappe club: analysis, trends and innovation
Vinkällaren Grappe, in its commitment to promoting wine culture in Sweden, is not only dedicated to the careful storage of fine wines at controlled temperatures, but has also developed a database linked to Liv-Ex market value data. This practice is motivated by the desire to analyze changes in consumption preferences, demonstrating a commitment to enhancing the wine heritage in evolving cultural contexts. This methodology underlines the club's in-depth understanding of the dynamics of the wine market, which helps to guide choices and strategies, enhancing the connection between the club and the preferences of its members, and providing a clear picture of the geographical areas considered crucial for wine acquisitions.
Examining the evolution of Sweden’s interest in wine over the last 15 years, a significant increase in international wine consumption emerges, especially Italian wine. In this regard, the analysis of Vinkällaren Grappe involved a detailed breakdown of the market share between the different Italian regions, enriching the conversation with fundamental insights for the producers involved.
The Swedish state monopoly vs innovative solutions
In Sweden, the sale of alcoholic beverages is characterized by a strict state monopoly managed exclusively by Systembolaget, the public company charged with having exclusive control over the sale of off-premise alcoholic products. An interesting dynamic emerges with some Swedish companies that, while maintaining their national identity, have chosen to establish their registered office abroad in order to circumvent the Swedish monopoly, allowing them to directly market their products to consumers. The current scenario therefore presents a notable dichotomy, with a state maintaining exclusive control over the distribution of alcohol and some companies adopting innovative solutions to penetrate the market. This complexity offers unique challenges and opportunities in the alcoholic beverage industry, requiring careful evaluation and targeted strategies to ensure a sustainable presence in this ever-evolving market.
Niklas Bergqvist, IWE
Niklas Bergqvist IWE started his culinary career at various restaurants in Stockholm, Sweden. His profound interest in the wine sector led him to participate in a sommelier course, aimed at an advanced understanding of the dynamics of pairing food and wine. Following a skiing accident, he dedicated his rehabilitation period to obtaining the WSET Diploma, distinguishing himself as the Best European Continental Student in 2012. He currently holds a full-time role as head sommelier at a private wine club specializing in collector clientele. In addition to this, Bergqvist holds the role of WSET educator and is the Italian Wine Expert of the Vinitaly International Academy.