The 57th Vinitaly closes today at Veronafiere with total attendance of 97,000 and a percentage of international professionals rising to 33% of total: more than 32,000 arrivals from over 130 countries, posting an overall increase of 7% compared to last year's event. In particular, even more buyers arrived from the top three target markets for Italian wine: United States (+5%), Germany (+5%) and the United Kingdom, which leapt forward by 30%, while China posted a downturn (-20%).
There was also very positive feedback in Europe, from France (+30%), Belgium (+20%) and Holland (+20%). Switzerland (10%) and Japan (+10%) also performed well. Attendance from Canada and Brazil was stable. This result is all the more significant given the context complicated by increased tariffs in the US and geo-political tensions.
Vinitaly and the City, the off-show event specifically for wine lovers staged in the historic centre of Verona, itself saw more than 50,000 tasting tickets sold, the same figure as for 2024 despite being one day shorter.
Vinitaly 2025 consequently closes as an increasingly international business and strategic event: it stands as a central asset for the future of Italian wine and a platform for dialogue and comparison involving more than 4,000 companies in the sector, as well as trade associations, and national and European institutions. For the first time ever, two European Commissioners also made official visits to Vinitaly: Christophe Hansen (Agriculture and Rural Development) and Olivér Várhelyi (Health). Vinitaly also welcomed the Ministry of Agriculture, the Ministry of Enterprise and Made in Italy, the Ministry of Foreign Affairs and the ICE Trade Agency (which contributed to the development of the incoming plan for international professional operators).
"Vinitaly 2025 closes as a successful edition where the world of Italian wine again expressed a sense of unity and ability to react, even in the face of initial difficulties associated with the introduction of US duties," said Federico Bricolo, President of Veronafiere. “Verona has confirmed its status as the European capital of wine, thanks not the least to visits by two EU Commissioners, who announced new and effective initiatives to support the supply chain during Vinitaly, together alongside ministers and broad institutional attendance in Verona during the event. A very positive signal at a time when clarity, cohesion and strategic vision are vital. Vinitaly also consolidated its bonds with the United States: After its debut in 2024, the event returns to Chicago 5-6 October 2025 for the second edition of Vinitaly USA. Italian wine has clear ideas as regards this market: continue building a solid and long-lasting relationship with American consumers, who have always been in the forefront of the success of our exports."
"Vinitaly comes through as a solid brand capable of providing the world of wine with a system-level response to the international scenario," as the General Manager of Veronafiere, Adolfo Rebughini, explained. New features at this year's Vinitaly included the debut of Vinitaly Tourism, the format specifically focused on wine tourism, and the inclusion in programme of emerging trends, such as No/Low alcohol wines, RAW Wine and amphora wines. These initiatives further enhance the trade fair experience, thereby confirming Vinitaly as an event that not only listens to and snapshots sector but also one that anticipates its trajectories. Vinitaly, today more than ever, is a strategic asset in times of such far-reaching changes. Top quality professional operators and exhibitors satisfied by busy meeting agendas highlight the central role of the event in listening to markets and promoting Italian wine on a global scale."
The next Vinitaly is scheduled 12-15 2026 April 2026.