In recent years, the art of selecting and mixing alcoholic and non-alcoholic beverages, including wine, in the search for perfect balance and new tastes has seduced sector professionals and bartenders, and is attracting growing interest in the liveliest fine drinking culture sector.
Vinitaly Special Edition has decided to focus on Mixology by creating a specific theme area. The three-day trade fair will offer professionals in this field the chance to meet and experience companies specializing in products for the world of cocktails, a venue dedicated to master classes with the most talented and trend-setting bartenders, speeches dedicated to the products’ history and high-level workshops exploring the creation of new cocktails based on wine, liqueurs and spirits.
The new section of the event will enable operators to meet specialist exhibitors, discover current trends, as well as ideas for the future, and - why not - even try out new cocktails in the demo area.
In addition to the demo area, the “Bar” will be open upon consumption and it will be possible to taste trendy cocktails created by the partner Bartenders Academy Italia, specifically for Vinitaly Special Edition, using products from companies participating in the event.
Vinitaly's partner in this new initiative is the Bartenders Group Italia: with 15 years of experience in the bar and mixology sector, the Academy provides consulting for large companies and training for Schools of Cuisine of the calibre of Alma.
Access to the event is by invitation and for Buyers Club Members only. For more info